In 1970, appointed New York Senator Charles Goodell, a liberal Republican running for a full six-year term, faced an ideological sandwich between Democratic challenger Richard Ottinger on the left and Conservative James Buckley on the right. Many liberals and moderates asked Goodell to withdraw, but he demurred. Come election day, Ottinger nabbed the liberal vote, Buckley swept the conservative and Goodell's political career went "poof."
But that was nothing for the Goodell family.
Forty-two years later, pity his son Roger, chief executive officer of a $9 billion existential crisis. Goodell has served as the involuntary hatchet man for an industry whose product causes its employees massive physical degradation, traumatic brain injury and early death. The agent of these horrors -- repeated high-speed collisions -- is also the extraordinarily popular main product peddled by Goodell's industry, and his employees not only chafe at his efforts to safeguard their health they revile and deride him. Worse: so do many of his business's best customers.
At the same time, a large group of former employees are suing Goodell's industry for the very policies that current employees vociferously defend. Despite his industry's battalion of deep-pocketed counselors, the lawsuit is a multi-billion-dollar slam dunk.
The current Goodell faces an ideological sandwich similar to his father's and the knowledge that unless he carefully navigates the issue, he could be presiding over the most popular sport in American history also going "poof."
Most challenging for Goodell fils: the lawsuit, the players, the fans, the derision, they're all a sideshow. The commissioner's real challenge is this: the weekly car crashes that devastate players' bodies and threaten his sport are the grist of the NFL mill. Violence is killing the business, but without violence -- head-snapping, bone-crunching, felonious violence -- there is no business. Oh, the humanity.
So Goodell is doing what his father couldn't: manage the clock. He is attempting to slowly parse out the bodily destruction that can be attributed to the league while preserving the essential mayhem that propels the NFL ever upward in the world sports landscape. It's akin to carving out the fat from bacon, which is why it will take time and upset a lot of people. If he fails, Roger Goodell will have presided over the demise of a massive, unsinkable enterprise, legislated and litigated into oblivion.
If he succeeds, he will merely be remembered for ruining the game. And Gary Bettman thought he had problems.
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